We will organize a two-day Training Program for journalists and bloggers specializing in the fields of nutrition, food and health.
The programme is organised as a Media Training Workshop, which is set by using a combination of theory and role playing techniques, where role playing technique will be used to simulate press conferences which will present the participants a valuable opportunity to learn not just the program content, but other perspectives on it. In each simulation, the participants will be playing role of nutrition communicators and reporters to explore how they will be likely to think and act.
Well known academicians from leading universities in the field of nutrition and food sciences will take part in the program.
The successful attendees of this programme are granted with an internationally accredited certificate.
Consumers typically obtain information on food, nutrition and health via a wide variety of media channels including TV, radio, newspapers, the Internet, and social media. Food has emerged globally in the last decade as a very hot topic for the media. Food choices are often influenced by the information received. This is a complicated subject and messages can be conflicting and confusing.
In 2011 and 2012 the European Food Information Council (EUFIC) in collaboration with the University of East Anglia (UEA) reviewed health statements published in EU newspapers across 8 countries and over 4-week period. The study showed that only 27% of the statements were scientifically substantiated, i.e. had an equivalent approved claim by the European Food Safety Authority (EFSA). In Turkey, there are also several studies address the question of media reporting on nutritional issues.
Many initiatives are underway to encourage best practice and progress is being made towards ensuring that consumers are adequately and accurately informed. However, there is still a long way to go.
Greater media focus is now given to its speed of dissemination to the public and ease of digestion, often to the harm of values such as reliability of source.
We believe that science communication can remedy this problem by providing a stronger understanding of current research, its trials, tribulations and, most importantly, its wider relevance to society. With this training programme, we are willing to create awareness on the importance of science communication.
This program may also provide communications experts with an understanding of the concepts and language of nutrition science, the skills required to interpret nutrition-related research studies for consumers.
The program will let the participants study the scientific principles of human nutrition including the dietary sources, recommendations, and biochemical roles of each nutrient and surely its relation to food science and technology. It will help them to explore the mechanisms underlying nutrition-related problems that can occur at every stage throughout the life cycle.
The aim of the media training program is to help participants to
• get a sense of what nutrition communicators are likely to be thinking and feeling in dealing with news media
• understand the key role and responsibility of journalists in disseminate information and news in nutrition related issues
• gain the skills needed to interpret nutrition research articles accurately and responsibly
• create effective, informative nutrition-related communications
• explore the interplay of nutrition and marketing from the perspective of both the consumer and the marketer.